Challenge: A premium landscape lighting system needed a display kit for the landscape channel that reflected the quality of the product and supported hands-on sales and showroom environments. An initial plastic case concept fell short of the brand’s premium positioning, creating the need for a more refined, brand-aligned packaging solution.
Approach: I approached the project as a premium physical packaging and display system rather than a basic carrying case. The focus was elevating materials, structure, and in-hand experience while ensuring durability, ease of setup, and repeatable use across landscape showrooms and sales presentations.
Solution: A modular landscape lighting display kit designed to showcase system components, finishes, and functionality. The kit balanced visual sophistication with practical use, resulting in a production-ready solution that aligned with the brand’s high-end landscape offering.
Impact: The display kit elevated product presentation within the landscape channel, reinforced the premium positioning of the system, and became the preferred solution for showcasing the landscape lighting portfolio in sales and showroom settings.
My Role: Art direction and package design from product concept through system design, layout, print production, and vendor coordination.
