Challenge: By Becca is a growing e-commerce jewelry brand that needed a clear visual identity and brand presence across digital touchpoints. The goal was to create a cohesive look and feel that could translate seamlessly from brand storytelling to product presentation.
Approach: I approached the work as a holistic brand system. Rather than treating video, imagery, and design as separate assets, I focused on building a consistent visual language that could support brand expression, e-commerce usability, and long-term growth.
Solution: A complete brand-driven content system including a brand video, visual brand explorations, and polished product imagery for the website. The work balanced emotion and craft with clarity and consistency, ensuring the brand felt intentional across both storytelling and commerce.
Impact: The brand now has a cohesive visual presence that supports storytelling, product presentation, and customer trust across digital platforms.
My Role: Brand identity development, creative direction, brand video concept and production, visual brand comps, product photography editing, and e-commerce asset preparation.
