The Focus: This body of work explores how typography, hierarchy, and visual composition shape meaning. Each piece is designed to draw attention, guide the reader, and reinforce message through type, scale, color, and form.
The Approach: I treat typography as a primary design element, using contrast, negative space, and structure to create clarity, movement and emotion. Multiple typefaces, sizes, and visual elements are intentionally combined to control emphasis and engagement across print and digital formats.
The Result: A series of typographic compositions that demonstrate visual storytelling through message-first design. The work shows how thoughtful typography can elevate communication across advertising, in-store signage, and digital applications.
My Role: Concept development, typographic design, layout, and visual composition.
