The Challenge: MotoMax was developed as a concept brand for a men’s hair styling product line. The goal was to explore how a motorcycle-inspired lifestyle brand could translate into a premium pomade offering with clear product differentiation and shelf presence.
The Approach: I approached the project as a consumer brand and packaging concept, focusing on visual identity, tone, and scalability. The intent was to create a cohesive system that could extend across multiple SKUs while feeling authentic, bold, and product-ready.
The Solution: A complete brand identity and packaging concept including logo development and three distinct pomade product lines. Each product was designed with its own visual cues while remaining part of a unified system, demonstrating how the brand could scale across a grooming portfolio.
The Impact: The project provided a clear visualization of how the brand could live as a physical product, helping stakeholders evaluate positioning, differentiation, and potential market presence.
My Role: Brand concept development, logo design, consumer packaging concept, product line differentiation, and system design.
